It’s never been easy for companies to change. One of the major reasons for that is due to money. The traditional methods of compensation are butting up against true integrated marketing organizational change. To work in a truely integrated team, one must look at all the communication tools available and select those that best fit [...]
Posts Tagged ‘Integrated Marketing’
The single P&L for Integrated Marketing Communications
Posted in Finance, tagged Advertising, Finance, Integrated Marketing, LiveMint.com, Marion Arathoon, P&L on July 30, 2008 | Leave a Comment »
Public Relations Warrior of the Future
Posted in Public Relations, tagged Future Thinking, Integrated Marketing, Marketing Skills, Public Relations on July 15, 2008 | Leave a Comment »
John Bell’s latest blog post titled “The 11 skills of a Public Relations practitioner of the Future” takes a look at those trends and skills that communication professionals are going to need in the future. The list is dotted with social media and new media skill sets. No doubt tactics will change in the future, [...]
IMC Society University
Posted in Integrated Marketing Communication, tagged Communications, IMC, Integrated Marketing on July 9, 2008 | Leave a Comment »
IMC Society (Integrated Marketing Communications Society) is looking to get off the ground and we need college students to start up local chapters. If you would like to start a local chapter of IMC Society at your school please E-mail me at patrick@swirlingmedia.com.
Below is a list of Integrated Marketing Communication programs that I found in [...]
