Integrated Marketing summary from Patrick Richardson over the past three months. This post includes tips for putting together a successful integrated marketing plan.
Posts Tagged ‘Integrated Marketing Communication’
Taan’tastic Post on IMC
Posted in Integrated Marketing Communication, tagged Breaking down silos, Integrated Marketing Communication, New Thinking, Peter Gerritsen, TAAN on July 17, 2008 | Leave a Comment »
I must admit that I have not really laid out to much thought in any of my posts for IMC Society. I have been trying to keep up with my Google reader every night and make sure I am adding content to the site, so when new readers drop in they feel like there is [...]
4 Out Of 5 Direct Marketers Can’t Be Wrong
Posted in Integrated Marketing Communication, tagged DMA, Integrated Marketing Communication, Intgrated Marketing, Intgrated Marketing Survey on July 14, 2008 | Leave a Comment »
I found this article today from B2B Magazine. It seems that not only are senior level advertisers starting to think about the use of integrated marketing, but so are direct marketers.
Use of digital media rising
DMA survey finds that while new media is growing, offline remains strong
By Carol Krol
Story posted: July 14, 2008 – [...]
IMC / PR Job
Posted in IMC Jobs, tagged IMC Jobs, Integrated Marketing Communication, Public Relations on July 13, 2008 | Leave a Comment »
Integrated Marketing / Public Relation Manager
Responsibilities: Charged with the development and implementation of consumer communications programming, including strategic PR program development, media relations, acting as a company spokesperson, written communications, online communications, management of sponsorship opportunities, and management of outside agencies and vendors. Requirements: A B.A. degree is required. 7 years of experience in consumer [...]
IMC on Advertiser’s minds
Posted in Advertising, tagged Advertising, ANA, Integrated Marketing Communication, Senior Level Managers, Strategy, Survey on July 12, 2008 | Leave a Comment »
The Association of National Advertisers has released a survey of the top issues on senior advertiser’s minds. ANA president/ceo Bob Liodice was quoted as saying “The survey findings confirm that integrated marketing is one of the foundational pillars the ANA believes are critical to create a transformed marketing environment.”
These are the five top-ranked issues …
Integrated [...]
Integrated Marketing Communication Instructor
Posted in IMC Jobs, tagged Integrated Marketing Communication, Integrated marketing jobs on July 12, 2008 | Leave a Comment »
Integrated Marketing Communication (JMC-2-09)
Job Description:
The Department of Journalism and Mass Communication invites candidates for a position in the areas of advertising and public relations. The successful candidate should have the ability to teach undergraduate courses mainly in creative strategic and advertising copywriting courses and the IMC capstone course. The candidate is also expected to contribute [...]
