Great post from Patrick Di Chiro of Thunder Factory on embracing the integrated marketing model.
What I just outlined is the definition of integrated marketing. However, too few in our industry seem to understand that, even today when the term integrated marketing has become quite trendy in marketing circles. I have been preaching the gospel of integrated marketing for quite a [...]
Posts Tagged ‘Inetgrated Marketing’
Thunder Factory Gets It
Posted in Integrated Marketing Communication, tagged IMC Society, Inetgrated Marketing, New Marketing Model, Thunder Factory on July 13, 2008 | Leave a Comment »
