I found this article today from B2B Magazine. It seems that not only are senior level advertisers starting to think about the use of integrated marketing, but so are direct marketers. Use of digital media rising DMA survey finds that while new media is growing, offline remains strong By Carol Krol Story posted: July 14, [...]
Posts Tagged ‘DMA’
4 Out Of 5 Direct Marketers Can’t Be Wrong
Posted in Integrated Marketing Communication, tagged DMA, Integrated Marketing Communication, Intgrated Marketing, Intgrated Marketing Survey on July 14, 2008 | Leave a Comment »
