The Association of National Advertisers has released a survey of the top issues on senior advertiser’s minds. ANA president/ceo Bob Liodice was quoted as saying “The survey findings confirm that integrated marketing is one of the foundational pillars the ANA believes are critical to create a transformed marketing environment.” These are the five top-ranked issues [...]
Posts Tagged ‘ANA’
IMC on Advertiser’s minds
Posted in Advertising, tagged Advertising, ANA, Integrated Marketing Communication, Senior Level Managers, Strategy, Survey on July 12, 2008 | Leave a Comment »
