I was listening to the Chris Brogan/Radian6 Twebinar today and someone used the reference of blog scrappers. The definition was actually about bots that scrap blogs and re-post. I felt like that was what I had started to do here on this blog. To set the record straight, the reason I have been re-posting other [...]
Posts Tagged ‘Advertising’
The single P&L for Integrated Marketing Communications
Posted in Finance, tagged Advertising, Finance, Integrated Marketing, LiveMint.com, Marion Arathoon, P&L on July 30, 2008 | Leave a Comment »
It’s never been easy for companies to change. One of the major reasons for that is due to money. The traditional methods of compensation are butting up against true integrated marketing organizational change. To work in a truely integrated team, one must look at all the communication tools available and select those that best fit [...]
IMC on Advertiser’s minds
Posted in Advertising, tagged Advertising, ANA, Integrated Marketing Communication, Senior Level Managers, Strategy, Survey on July 12, 2008 | Leave a Comment »
The Association of National Advertisers has released a survey of the top issues on senior advertiser’s minds. ANA president/ceo Bob Liodice was quoted as saying “The survey findings confirm that integrated marketing is one of the foundational pillars the ANA believes are critical to create a transformed marketing environment.”
These are the five top-ranked issues …
Integrated [...]
