Comments for IMC Society + http://imcsociety.wordpress.com Association of Integrated Marketing Communications Fri, 10 Apr 2009 16:12:29 +0000 http://wordpress.com/ hourly 1 Comment on Join IMC Society by Daniela http://imcsociety.wordpress.com/join-imc/#comment-26 Daniela Fri, 10 Apr 2009 16:12:29 +0000 http://imcsociety.wordpress.com/join-imc/#comment-26 Hi everyone, I am planning on going to FSU to the IMC program, but I do not know anyone who has been there. I would appreciate your comments if you know about this program or better yet if you are or were a student there. Regards, dcorreac@gmail.com Hi everyone,
I am planning on going to FSU to the IMC program, but I do not know anyone who has been there. I would appreciate your comments if you know about this program or better yet if you are or were a student there.
Regards,
dcorreac@gmail.com

]]> Comment on Big Ideas Make Big Ripples by Ken http://imcsociety.wordpress.com/2009/01/24/big-ideas-make-big-ripples/#comment-25 Ken Tue, 03 Feb 2009 00:03:13 +0000 http://imcsociety.wordpress.com/?p=73#comment-25 No, I would not change in the 11th hour for the next big idea. Perhaps that idea will compliment the current path moving forward, but that valley of despair that tweaks the sole right before the launch of something new should be navigated with caution. Great work on the BLOG! Very nice! Ken http://www.linkedin.com/pub/b/b11/469 No, I would not change in the 11th hour for the next big idea. Perhaps that idea will compliment the current path moving forward, but that valley of despair that tweaks the sole right before the launch of something new should be navigated with caution.

Great work on the BLOG! Very nice!

Ken
http://www.linkedin.com/pub/b/b11/469

]]> Comment on More doing, less talking! by Eric Peterson http://imcsociety.wordpress.com/2009/01/19/more-doing-less-talking/#comment-23 Eric Peterson Mon, 19 Jan 2009 18:23:38 +0000 http://imcsociety.wordpress.com/?p=71#comment-23 Patrick, Great to read how rewarding you are finding your work! I was nodding in agreement as I read your point about brand standards. There's everything to be gained by coat-tailing on the past exposure of a brand, and the hard work that went into developing it. Not doing so is not only a wasted opportunity, but will likely counteract a brand's momentum. All oars rowing in the same direction! Patrick,
Great to read how rewarding you are finding your work!
I was nodding in agreement as I read your point about brand standards. There’s everything to be gained by coat-tailing on the past exposure of a brand, and the hard work that went into developing it. Not doing so is not only a wasted opportunity, but will likely counteract a brand’s momentum. All oars rowing in the same direction!

]]> Comment on Three Categories for IMC Society by Patrick Richardson http://imcsociety.wordpress.com/2008/11/10/three-categories-for-imc-society/#comment-21 Patrick Richardson Mon, 10 Nov 2008 03:29:32 +0000 http://imcsociety.wordpress.com/?p=61#comment-21 The aim of the society is to: #1 Define the meaning of Integrated Marketing Communications #2 Raise the profile of IMC #3 Foster the exchange of ideas in the practice of IMC The scope comes under #3 above and is as I stated above in the blog post to focus on the idea exchange of Brand Communication, Innovation and Community. The aim of the society is to:
#1 Define the meaning of Integrated Marketing Communications
#2 Raise the profile of IMC
#3 Foster the exchange of ideas in the practice of IMC

The scope comes under #3 above and is as I stated above in the blog post to focus on the idea exchange of Brand Communication, Innovation and Community.

]]> Comment on Three Categories for IMC Society by sri vikas http://imcsociety.wordpress.com/2008/11/10/three-categories-for-imc-society/#comment-20 sri vikas Mon, 10 Nov 2008 03:13:20 +0000 http://imcsociety.wordpress.com/?p=61#comment-20 my first question would be - what would be the aim of this society and what is the scope ? my first question would be – what would be the aim of this society and what is the scope ?

]]> Comment on Join IMC Society by Sri VIkas http://imcsociety.wordpress.com/join-imc/#comment-15 Sri VIkas Wed, 20 Aug 2008 14:32:57 +0000 http://imcsociety.wordpress.com/join-imc/#comment-15 would love to be part of IMC society. I working as a Brand Consultant/Account Planner for an 360 degree Marketing agency would love to be part of IMC society. I working as a Brand Consultant/Account Planner for an 360 degree Marketing agency

]]> Comment on The Future of Integrated Marketing Is In It’s Own Branding by Sri VIkas http://imcsociety.wordpress.com/2008/08/20/the-future-of-integrated-marketing-is-in-its-own-branding/#comment-14 Sri VIkas Wed, 20 Aug 2008 14:26:31 +0000 http://imcsociety.wordpress.com/?p=56#comment-14 Yes, I truly believe that at the heart of all marketing initiatives lies the brand . cos if you dont get brand communication right , you dont communicate the right idea to the right T.G. which will eventually mean that all your marketing efforts will yield nothing . Integrated Marketing Communication will definitely transition to Integrated Brand Marketing /communications. Yes, I truly believe that at the heart of all marketing initiatives lies the brand . cos if you dont get brand communication right , you dont communicate the right idea to the right T.G. which will eventually mean that all your marketing efforts will yield nothing .

Integrated Marketing Communication will definitely transition to Integrated Brand Marketing /communications.

]]> Comment on Join IMC Society by Jessica Frank http://imcsociety.wordpress.com/join-imc/#comment-13 Jessica Frank Wed, 20 Aug 2008 14:06:54 +0000 http://imcsociety.wordpress.com/join-imc/#comment-13 Hey!!! I would be thrilled to join up. I agree with Ben IMC needs a good voice, especially since nearly every campaign these days is an integrated one. Let me know how I can help out, looking forward to meeting everyone! Hey!!!
I would be thrilled to join up. I agree with Ben IMC needs a good voice, especially since nearly every campaign these days is an integrated one. Let me know how I can help out, looking forward to meeting everyone!

]]> Comment on The Future of Integrated Marketing Is In It’s Own Branding by Patrick Richardson http://imcsociety.wordpress.com/2008/08/20/the-future-of-integrated-marketing-is-in-its-own-branding/#comment-12 Patrick Richardson Wed, 20 Aug 2008 13:04:50 +0000 http://imcsociety.wordpress.com/?p=56#comment-12 Ben, I agree that "brand" is sort of like the word "viral". It is an end result. My point is that all who work on IMC planning impact the brand and therefore that makes all involved in IMC planning brand marketers no matter their communication specialty. The true question at the heart of this debate for IMC specialists to sell their services to the industry, is how do they define their craft. Since brand is the basis for which all communications flows, I believe it's the best word to start to position the industry. Thanks for the comments. Keep em' coming. Patrick Richardson Ben,
I agree that “brand” is sort of like the word “viral”. It is an end result. My point is that all who work on IMC planning impact the brand and therefore that makes all involved in IMC planning brand marketers no matter their communication specialty.

The true question at the heart of this debate for IMC specialists to sell their services to the industry, is how do they define their craft. Since brand is the basis for which all communications flows, I believe it’s the best word to start to position the industry.

Thanks for the comments. Keep em’ coming.

Patrick Richardson

]]> Comment on The Future of Integrated Marketing Is In It’s Own Branding by Ben Grossman http://imcsociety.wordpress.com/2008/08/20/the-future-of-integrated-marketing-is-in-its-own-branding/#comment-11 Ben Grossman Wed, 20 Aug 2008 04:45:17 +0000 http://imcsociety.wordpress.com/?p=56#comment-11 Patrick, Great post! I agree--focus on branding is where everyone is going and it's at the basis of IMC. I would say, however, that while it is our job to try to influence the brand, the integrated brand marketing is more like the ends than the means. The best and most actionable definition of 'brand' that I rely upon is "collectively what people say, feel, and think about your product, service, or company on a 'gut' basis." Meanwhile, I think IMC comes down to examining every single point of contact a product, service, or company has with its public(s). In other words, the pieces that you mention (and more) that make up IMC are the tools we use to carry out integrated brand marketing. Effective brand strategy through IMC is no doubt the future of marketing--it is the epitome of all of the buzz words we hear now. Inherently, brands engage, brands listen, brands expand/contract. It's no coincidence that Digital Natives are intensely brand loyal... they will be our primary target as they surpass Baby Boomers in prevalence and they demand a marketing model that's as dynamic as they are. Ben Grossman www.ben-grossman.com www.ThePlenaryGroup.com Patrick,
Great post! I agree–focus on branding is where everyone is going and it’s at the basis of IMC. I would say, however, that while it is our job to try to influence the brand, the integrated brand marketing is more like the ends than the means.

The best and most actionable definition of ‘brand’ that I rely upon is “collectively what people say, feel, and think about your product, service, or company on a ‘gut’ basis.” Meanwhile, I think IMC comes down to examining every single point of contact a product, service, or company has with its public(s). In other words, the pieces that you mention (and more) that make up IMC are the tools we use to carry out integrated brand marketing.

Effective brand strategy through IMC is no doubt the future of marketing–it is the epitome of all of the buzz words we hear now. Inherently, brands engage, brands listen, brands expand/contract. It’s no coincidence that Digital Natives are intensely brand loyal… they will be our primary target as they surpass Baby Boomers in prevalence and they demand a marketing model that’s as dynamic as they are.

Ben Grossman
http://www.ben-grossman.com
http://www.ThePlenaryGroup.com

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