Big Ideas can have a huge ripple effect on an integrated marketing plan. In this post I talk about a few take-aways from a recent experience.
Archive for the ‘Integrated Marketing Communication’ Category
Big Ideas Make Big Ripples
Posted in Advertising, Integrated Marketing Communication, Public Relations, tagged Integrated Marketing Plan on January 24, 2009 | 1 Comment »
IMC Roundup
Posted in Integrated Marketing Communication on November 12, 2008 | Leave a Comment »
Just checking up on my IMC Google reader tonight. Here is your IMC Google roundup.
Since I have a love for travel, Adidas and IMC this post was particularly fascinating. I would make sure to RSS this blog. Helen Todd is an IMC masters graduate from Emerson College (oh snap) and is taking her gift to [...]
Three Categories for IMC Society
Posted in Integrated Marketing Communication on November 10, 2008 | 2 Comments »
I have been doing a lot of thinking about how to set up IMC Society as there seems like a million directions I could take it. Integrated Marketing has the possibility to be everything to everyone and we all know why that won’t work. After talking to lots of people during the fall, I am [...]
Ben Cohen tells the brand truth
Posted in Integrated Marketing Communication on August 13, 2008 | Leave a Comment »
This was a nice interview and post by FuelNet with Ben Cohen. I love this quote from Cohen the most.
“I personally believe that communication is an art. Those of us who practice that very powerful art have a responsibility to use it for the common good. At some point you have to ask yourself, in [...]
6 Barriers to IMC
Posted in Integrated Marketing Communication, tagged Integrated Marketing Communications on July 28, 2008 | Leave a Comment »
This was an interesting article about 5 barriers to IMC in your company. Below are the top 5. I agree with all and would probably suggest that a 6th could be Linear Career Thinking. People need to think creatively about how they can integrate both communications and a company toward a single mission. The walls [...]
Taan’tastic Post on IMC
Posted in Integrated Marketing Communication, tagged Breaking down silos, Integrated Marketing Communication, New Thinking, Peter Gerritsen, TAAN on July 17, 2008 | Leave a Comment »
I must admit that I have not really laid out to much thought in any of my posts for IMC Society. I have been trying to keep up with my Google reader every night and make sure I am adding content to the site, so when new readers drop in they feel like there is [...]
4 Out Of 5 Direct Marketers Can’t Be Wrong
Posted in Integrated Marketing Communication, tagged DMA, Integrated Marketing Communication, Intgrated Marketing, Intgrated Marketing Survey on July 14, 2008 | Leave a Comment »
I found this article today from B2B Magazine. It seems that not only are senior level advertisers starting to think about the use of integrated marketing, but so are direct marketers.
Use of digital media rising
DMA survey finds that while new media is growing, offline remains strong
By Carol Krol
Story posted: July 14, 2008 – [...]
Thunder Factory Gets It
Posted in Integrated Marketing Communication, tagged IMC Society, Inetgrated Marketing, New Marketing Model, Thunder Factory on July 13, 2008 | Leave a Comment »
Great post from Patrick Di Chiro of Thunder Factory on embracing the integrated marketing model.
What I just outlined is the definition of integrated marketing. However, too few in our industry seem to understand that, even today when the term integrated marketing has become quite trendy in marketing circles. I have been preaching the gospel of integrated marketing for quite a [...]
