It’s never been easy for companies to change. One of the major reasons for that is due to money. The traditional methods of compensation are butting up against true integrated marketing organizational change. To work in a truely integrated team, one must look at all the communication tools available and select those that best fit [...]
Archive for the ‘Finance’ Category
The single P&L for Integrated Marketing Communications
Posted in Finance, tagged Advertising, Finance, Integrated Marketing, LiveMint.com, Marion Arathoon, P&L on July 30, 2008 | Leave a Comment »
