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Archive for the ‘Advertising’ Category

Big Ideas Make Big Ripples

Posted in Advertising, Integrated Marketing Communication, Public Relations, tagged on January 24, 2009 | 1 Comment »

Big Ideas can have a huge ripple effect on an integrated marketing plan. In this post I talk about a few take-aways from a recent experience.

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More doing, less talking!

Posted in Advertising, Branding, Graphic Design, Integrated Marketing Communication, Interactive/Web, Marketing, Photography/Illustration, Public Relations, Research/Metrics, Social Media, tagged on January 19, 2009 | 1 Comment »

Integrated Marketing summary from Patrick Richardson over the past three months. This post includes tips for putting together a successful integrated marketing plan.

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IMC on Advertiser’s minds

Posted in Advertising, tagged , , , , , on July 12, 2008 | Leave a Comment »

The Association of National Advertisers has released a survey of the top issues on senior advertiser’s minds. ANA president/ceo Bob Liodice was quoted as saying “The survey findings confirm that integrated marketing is one of the foundational pillars the ANA believes are critical to create a transformed marketing environment.”
These are the five top-ranked issues  …

Integrated [...]

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