Just checking up on my IMC Google reader tonight. Here is your IMC Google roundup.
Since I have a love for travel, Adidas and IMC this post was particularly fascinating. I would make sure to RSS this blog. Helen Todd is an IMC masters graduate from Emerson College (oh snap) and is taking her gift to [...]
Archive for November, 2008
IMC Roundup
Posted in Integrated Marketing Communication on November 12, 2008 | Leave a Comment »
Three Categories for IMC Society
Posted in Integrated Marketing Communication on November 10, 2008 | 2 Comments »
I have been doing a lot of thinking about how to set up IMC Society as there seems like a million directions I could take it. Integrated Marketing has the possibility to be everything to everyone and we all know why that won’t work. After talking to lots of people during the fall, I am [...]
