This was an interesting article about 5 barriers to IMC in your company. Below are the top 5. I agree with all and would probably suggest that a 6th could be Linear Career Thinking. People need to think creatively about how they can integrate both communications and a company toward a single mission. The walls [...]
Archive for July 28th, 2008
6 Barriers to IMC
Posted in Integrated Marketing Communication, tagged Integrated Marketing Communications on July 28, 2008 | Leave a Comment »
