Integrated Marketing / Public Relation Manager
Responsibilities: Charged with the development and implementation of consumer communications programming, including strategic PR program development, media relations, acting as a company spokesperson, written communications, online communications, management of sponsorship opportunities, and management of outside agencies and vendors. Requirements: A B.A. degree is required. 7 years of experience in consumer [...]
Archive for July 13th, 2008
IMC / PR Job
Posted in IMC Jobs, tagged IMC Jobs, Integrated Marketing Communication, Public Relations on July 13, 2008 | Leave a Comment »
Thunder Factory Gets It
Posted in Integrated Marketing Communication, tagged IMC Society, Inetgrated Marketing, New Marketing Model, Thunder Factory on July 13, 2008 | Leave a Comment »
Great post from Patrick Di Chiro of Thunder Factory on embracing the integrated marketing model.
What I just outlined is the definition of integrated marketing. However, too few in our industry seem to understand that, even today when the term integrated marketing has become quite trendy in marketing circles. I have been preaching the gospel of integrated marketing for quite a [...]
