It’s never been easy for companies to change. One of the major reasons for that is due to money. The traditional methods of compensation are butting up against true integrated marketing organizational change. To work in a truely integrated team, one must look at all the communication tools available and select those that best fit [...]
Archive for July, 2008
The single P&L for Integrated Marketing Communications
Posted in Finance, tagged Advertising, Finance, Integrated Marketing, LiveMint.com, Marion Arathoon, P&L on July 30, 2008 | Leave a Comment »
6 Barriers to IMC
Posted in Integrated Marketing Communication, tagged Integrated Marketing Communications on July 28, 2008 | Leave a Comment »
This was an interesting article about 5 barriers to IMC in your company. Below are the top 5. I agree with all and would probably suggest that a 6th could be Linear Career Thinking. People need to think creatively about how they can integrate both communications and a company toward a single mission. The walls [...]
Taan’tastic Post on IMC
Posted in Integrated Marketing Communication, tagged Breaking down silos, Integrated Marketing Communication, New Thinking, Peter Gerritsen, TAAN on July 17, 2008 | Leave a Comment »
I must admit that I have not really laid out to much thought in any of my posts for IMC Society. I have been trying to keep up with my Google reader every night and make sure I am adding content to the site, so when new readers drop in they feel like there is [...]
Public Relations Warrior of the Future
Posted in Public Relations, tagged Future Thinking, Integrated Marketing, Marketing Skills, Public Relations on July 15, 2008 | Leave a Comment »
John Bell’s latest blog post titled “The 11 skills of a Public Relations practitioner of the Future” takes a look at those trends and skills that communication professionals are going to need in the future. The list is dotted with social media and new media skill sets. No doubt tactics will change in the future, [...]
4 Out Of 5 Direct Marketers Can’t Be Wrong
Posted in Integrated Marketing Communication, tagged DMA, Integrated Marketing Communication, Intgrated Marketing, Intgrated Marketing Survey on July 14, 2008 | Leave a Comment »
I found this article today from B2B Magazine. It seems that not only are senior level advertisers starting to think about the use of integrated marketing, but so are direct marketers.
Use of digital media rising
DMA survey finds that while new media is growing, offline remains strong
By Carol Krol
Story posted: July 14, 2008 – [...]
IMC / PR Job
Posted in IMC Jobs, tagged IMC Jobs, Integrated Marketing Communication, Public Relations on July 13, 2008 | Leave a Comment »
Integrated Marketing / Public Relation Manager
Responsibilities: Charged with the development and implementation of consumer communications programming, including strategic PR program development, media relations, acting as a company spokesperson, written communications, online communications, management of sponsorship opportunities, and management of outside agencies and vendors. Requirements: A B.A. degree is required. 7 years of experience in consumer [...]
Thunder Factory Gets It
Posted in Integrated Marketing Communication, tagged IMC Society, Inetgrated Marketing, New Marketing Model, Thunder Factory on July 13, 2008 | Leave a Comment »
Great post from Patrick Di Chiro of Thunder Factory on embracing the integrated marketing model.
What I just outlined is the definition of integrated marketing. However, too few in our industry seem to understand that, even today when the term integrated marketing has become quite trendy in marketing circles. I have been preaching the gospel of integrated marketing for quite a [...]
IMC on Advertiser’s minds
Posted in Advertising, tagged Advertising, ANA, Integrated Marketing Communication, Senior Level Managers, Strategy, Survey on July 12, 2008 | Leave a Comment »
The Association of National Advertisers has released a survey of the top issues on senior advertiser’s minds. ANA president/ceo Bob Liodice was quoted as saying “The survey findings confirm that integrated marketing is one of the foundational pillars the ANA believes are critical to create a transformed marketing environment.”
These are the five top-ranked issues …
Integrated [...]
Integrated Marketing Communication Instructor
Posted in IMC Jobs, tagged Integrated Marketing Communication, Integrated marketing jobs on July 12, 2008 | Leave a Comment »
Integrated Marketing Communication (JMC-2-09)
Job Description:
The Department of Journalism and Mass Communication invites candidates for a position in the areas of advertising and public relations. The successful candidate should have the ability to teach undergraduate courses mainly in creative strategic and advertising copywriting courses and the IMC capstone course. The candidate is also expected to contribute [...]
IMC Society University
Posted in Integrated Marketing Communication, tagged Communications, IMC, Integrated Marketing on July 9, 2008 | Leave a Comment »
IMC Society (Integrated Marketing Communications Society) is looking to get off the ground and we need college students to start up local chapters. If you would like to start a local chapter of IMC Society at your school please E-mail me at patrick@swirlingmedia.com.
Below is a list of Integrated Marketing Communication programs that I found in [...]
